https://choosingwiselycanada.org/events/past/

I wish that our health experts would discuss WHY we care about numbers. We are not only looking to eliminate numbers, we are looking to limit death/morbidity and keeping our hospital channels safe and available.

That is a great point @Deborah Goldberg - thank you!

The power of algorithms is certainly something to keep in mind, as they can also trap people in a cycle of poverty - along with boosting incorrect medical information

We need a strategy to get to be in control of social media vs. it being in control of us

I think the strategy is education. The more people are able to critically evaluate the information presented to them, the fewer shares there will be of misinformation.

Yes! It has to be education; it takes a lot of patience and endurance!

The major difference between “mainstream” media and social media is that the incentives are entirely different. As such mainstream media is accountable to some modicum of truth while social media produces falsehoods that spread 6-7x faster. This is the fundamental problem with social media. Lack of accountability of platforms

The same works for bringing people together. There is no "anti-science" vs "science". There is "understanding" vs "not understanding".

My question is with respect to your process. How does one establish or clarify "informed consent", Does a patient need a capacity assessment first?

And is there a reverse path to patients who reconsider their choices after filing their consent with you to withdraw consent for the moment?

Is it a good idea for experts to be more "emotional" on tv, for example? I've seen many experts who speak their mind on social media, but then feel the need to pull back when their interviewed on tv. Is this hurting the spread of the good information because it's removed from the emotion that grabs people's attention?

An absolute advertisement for the patient voice as part of this whole topic

Any thoughts on the fact that the media is relying too much on male experts in Canada to comment on COVID-19 issues and perpetuating the inequitable position of women experts?

How much is too much? How does communication contribute to Covid fatigue and desensitization?

The patient stories should be considered as part of the data. Why? It gives soul to that data.

I think it is interesting to think about the GOAL of this information sharing. Is it to educate people about medical issues at all times, or is it to sometimes be ‘compelling’ and hope to share some small bit of medical information?

I believe it was on Marketplace where a study was done that showed a charity received more funds and attention when they had a story about a real person versus facts and figures.

Are other media centres as "fair" as CBC says it s?

What about balanced coverage of patients’ experience with vaccines? It seems a preponderance of attention on the “serious allergic reactions” (which fortunately are very rare, but quite sensational), yet very little coverage of the hundreds of thousands of people who receive the vaccine without incident?

Samir has a good point that the media outlet may try and get diverse voices on air but the organization/association contacted may rely on their usual spokespeople who may not be as diverse.

COVID has exposed a lot of shortcomings in our health care system. While COVID has received a high amount of media attention (rightfully so), many people point to other health problems that are also important, but don't receive the same level of coverage. Say, for example, opioid related harms and overdoses (which have being going on long before COVID was a thing and have been worsened since). Do people in the media industry have plans to continue to speak to health issues at the same level after COVID becomes history?

Exactly Heather!

What are the speakers views on the understanding (or lack there of) of KT and implementation science and its impact on behaviour change when it comes to COVID? What do we need to do to prepare for future pandemics relevant to this?

We need more Alton Brown's, Bill Nye's, Tim Caulfield's, etc! More scientists need to get trained and involved in science communication and mainstream media.

The KISS (Keep It Straightforward, Simple) is difficult to apply, but everyone can use it to some degree

Need to start way back in university/med school.

Good chat. Thanks Choosing Wisely Canada and CMA (as sponsor)

Thank you so much - such a great discussion!

Thank you so much!

Survey Link (English): https://www.surveymonkey.com/r/YW6B2CCSurvey Link (French): https://fr.surveymonkey.com/r/YS66WRS

Thank you so much!

Thank you excellent webinar.

If you have any questions following this presentation, please email us at info@choosingwiselycanada.org.

Thanks CWC, another great talk. Thank you to the speakers for your insights!

Register here: https://choosingwiselycanada.org/event/feb-cwtalks/

Great Conversation everyone!!

Thank you!